The Charcoal Project


The Mission
The mission of The Charcoal Project is to promote, facilitate, and advocate for the widespread adoption of clean burning technologies, sustainable fuel alternatives, and policies that support energy-poverty alleviation for those who depend on biomass as their primary fuel around the world.

The Vision
The vision of The Charcoal Project is to significantly increase the use of energy efficient stoves, improved kilns, and sustainable biomass fuels for the world’s energy poor.

Organization Type Independent Consultant

Contact Information

Primary Contact
Mr. Jean Kim Chaix
Secondary Contact
Sylvia Herzog
Address 378 Clinton Street
Brooklyn, NY
United States
Phone (+1) 917 378 8670
Calling/Fax Instructions

Our Focus

Primary Initiatives, Target Populations, and Scope of Work:

Executing the Mission
The Charcoal Project fulfills its mission by:

1. Building a global network among stakeholders in the bioenergy field and by raising public awareness about the issue in ways that leads to meaningful and measurable outcomes.

2. Becoming a stakeholder in projects that tangibly and significantly advance the use of energy efficient technologies.

3. Engaging with the private sector, all levels of government, multi-lateral agencies, and civil society in actions that lead to the formulation of meaningful policies and legislation.


A. The Charcoal Project will become the leader in global marketing and communications on the issue of biomass efficiency and sustainability by:
* Creating an online community that brings together direct and indirect stakeholders
* Making the website the first stop for anyone interested in the issue
* Crafting and implementing a coordinated and integrated marketing and communications plan
* Becoming the go-to, public interlocutor about the issue
* Becoming a relevant actor in landmark actions that impact the issue

B. The Charcoal Project will facilitate the global expansion of biomass efficiency and bioenergy programs by:
* Providing services and/or financial support to existing and future programs that meet the established priority criteria. Advisory services offered will include, but won’t be limited to, technical expertise, business planning and implementation, marketing & communications support, carbon market optimization.
* Working with partners to establish a suite of standards that will rate individual projects based on their impact on specific areas. (I.e.: public health, poverty alleviation, greenhouse gas emissions, and externalities.)

C. The Charcoal Project will advocate for the passage of global and national policies that enable the establishment of biomass and bionergy programs. It will do so by:
* Engaging government and multi-lateral agencies in actions that result in global policies and legislation supporting global expansion of bioenergy technologies and energy poverty relief.

Fuels/Technologies: Biomass
Sectors of Experience: Behavior Change
Renewable Energy
Rural Development
Small Business
Marketing & Communications, social entrepreneurship, advocacy
Countries of Operation: Republic of the Congo

Our Experience And Interest In The Four PCIA Central Focus Areas

Social/Cultural barriers to using traditional fuels and stoves:

Capacity Building – The Charcoal Project intends to be a virtual, 24/7 forum where stakeholders can participate and exchange ideas, experiences

Technical Assistance – The Resource section of the website is designed to provide downloadable technical assistance through its catalogue of print and audiovisual content. The Charcoal Project will provide technical, business, marketing and communications services in 2010.

Project Implementation – The Charcoal Project is a global, moderated, open forum.

Knowledge Management – The Charcoal Project blog is intended to provide ongoing conversation on a wide variety of issues. These conversations can be retrieved through the archive and search function.

Market development for improved cooking technologies:

The Charcoal Project seeks to increase awareness among target audiences about the issues connecting traditional wood charcoal production and use with poverty, environmental degradation, and public health.

Technology standardization for cooking, heating and ventilation:

We have no experience in this field.

Indoor air pollution exposure and health monitoring:

We don't see The Charcoal Project playing a significant role in this field.

Relevant Publications or Studies

Our Contribution to the Partnership

We hope to support the Partnership in its marketing and communications objectives.