Executing the Mission
The Charcoal Project fulfills its mission by:
1. Building a global network among stakeholders in the bioenergy field and by raising public awareness about the issue in ways that leads to meaningful and measurable outcomes.
2. Becoming a stakeholder in projects that tangibly and significantly advance the use of energy efficient technologies.
3. Engaging with the private sector, all levels of government, multi-lateral agencies, and civil society in actions that lead to the formulation of meaningful policies and legislation.
Strategies:
A. The Charcoal Project will become the leader in global marketing and communications on the issue of biomass efficiency and sustainability by:
* Creating an online community that brings together direct and indirect stakeholders
* Making the charcoalproject.org website the first stop for anyone interested in the issue
* Crafting and implementing a coordinated and integrated marketing and communications plan
* Becoming the go-to, public interlocutor about the issue
* Becoming a relevant actor in landmark actions that impact the issue
B. The Charcoal Project will facilitate the global expansion of biomass efficiency and bioenergy programs by:
* Providing services and/or financial support to existing and future programs that meet the established priority criteria. Advisory services offered will include, but won’t be limited to, technical expertise, business planning and implementation, marketing & communications support, carbon market optimization.
* Working with partners to establish a suite of standards that will rate individual projects based on their impact on specific areas. (I.e.: public health, poverty alleviation, greenhouse gas emissions, and externalities.)
C. The Charcoal Project will advocate for the passage of global and national policies that enable the establishment of biomass and bionergy programs. It will do so by:
* Engaging government and multi-lateral agencies in actions that result in global policies and legislation supporting global expansion of bioenergy technologies and energy poverty relief.
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